Apple to Allow EU Users Download Apps Via Website

In compliance with the Digital Markets Act (DMA), Apple will now allow iPhone users in the European Union region to download apps directly from developer websites, bypassing the App Store for the first time. 

This news comes after Apple implemented changes in iOS 17.4 to allow alternative app marketplaces within the EU. 

The new update, currently in beta testing (iOS 17.5), was reported by Macrumors on Tuesday.  

However, there are some caveats. Developers interested in offering website downloads must meet specific criteria set by Apple. 

These include going through Apple's app notarization process, being a member of the Apple Developer Program for at least two years, and having had at least one million annual first installs of their app in the EU the prior year. 

Also, website downloads are currently limited to iPhone users and not available on iPad. 

With the new development, the developer requirements ensure a degree of vetting, and Apple still collects a commission on in-app purchases made through downloaded apps. 

This change comes as a result of the EU's DMA, which aims to promote fair competition in the digital market. 

By allowing alternative app stores and website downloads, the EU hopes to give users more choice and potentially lower app prices.