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Google is introducing "AI Overviews," previously known as the Search Generative Experience (SGE), to users in the US and will soon expand it globally.
This new feature aims to provide AI-generated summaries at the top of many search results, heralding a transformative shift in the search landscape.
Liz Reid, Google's newly appointed head of Search who disclosed this at the I/O developer conference on Tuesday, highlights the potential of generative AI to streamline the search process.
According to Reid, it will allow users to focus on specific tasks or explore topics of interest without the hassle of extensive searching. The AI Overviews offer a general answer to queries along with links for further exploration.
At its I/O developer conference, Google unveiled several features aimed at enhancing the search experience, including a new Lens feature enabling video-based searches and an automated trip itinerary and meal planning tool.
Also, AI algorithms organize search results pages, presenting relevant information tailored to user preferences.
This represents a comprehensive integration of AI into search, with Google leveraging its Gemini AI to interpret various types of input, including text, voice, images, and videos. A specialized Gemini model is employed to summarize web content and design search result pages, streamlining the user experience.
Reid emphasizes that not all searches require extensive AI intervention, with simple queries like navigating to a website not benefiting significantly from AI. However, complex searches stand to benefit from AI assistance, offering users more comprehensive and accurate results.
Ensuring the accuracy of AI-generated content is paramount, with Google prioritizing factual information over creativity. While AI Overviews may lack charm, their focus on accuracy aims to improve reliability, though challenges with erroneous or misleading summaries may arise.
Google is mindful of the balance between summarizing information and directing users to original sources. By avoiding overviews on certain topics and encouraging clicks to external websites, Google aims to preserve the value of diverse perspectives and expert insights.
Over the past decade, Google has evolved from a keyword-based search engine to a versatile platform capable of understanding various forms of queries and delivering personalized responses. Reid underscores the goal of enriching the search experience and encouraging users to engage with Google in new ways, ultimately benefiting both users and the company.
