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In a proactive move to boost cultural collaboration between Brazil and Nigeria, the President/CEO of the Brazilian Tourist Board (Embratur), Marcelo Freixo, has unveiled plans to form a committee that will identify Brazilian festivals and carnivals suitable for adaptation and celebration in Nigeria.
He emphasized the profound ties between Brazil’s history and Yoruba culture, stating that discussions about Brazil are incomplete without recognizing this vital heritage.
Freixo highlighted that the carnival from Bahia would serve as an excellent choice, with a trial of this lively festival planned for December 2026.
This announcement was made during a recent meeting in Brasilia, Brazil, with Otunba Biodun Ajiboye, the Executive Secretary/CEO of the National Institute for Cultural Orientation (NICO).
Freixo urged NICO to collaborate with the Nigerian federal government or relevant state authorities to discuss the arrangements for this promising cultural exchange.
He pointed out the considerable influence of Nigerians, especially those of Yoruba descent and Orisha devotees, who make up approximately 58 percent of Brazil’s population and wield substantial political, social, and religious power.
"Nigerians, particularly of Yoruba descent and Orisha devotees, represent about 58 percent of Brazil’s population, where they possess both political and social-religious influence," he concluded.
