LIVE UPDATES
The world's most popular YouTuber, MrBeast, has disclosed a substantial income of over $250,000 (£196,600) from posting a video on X, formerly known as Twitter. This revelation comes despite MrBeast's previous skepticism about the platform's advertising revenue potential, stating that it was not lucrative enough to warrant posting new content directly to Elon Musk's social media venture.
The American content creator had earlier expressed reservations, noting that even achieving one billion views on X would not justify the effort of posting videos on the platform. However, last week, MrBeast decided to conduct an experiment by sharing an old video on X, driven by his curiosity to assess the ad revenue generated from the post.
This unexpected success challenges previous perceptions about the profitability of content creation on X, showcasing the platform's potential to become a viable space for creators seeking diverse revenue streams. MrBeast's decision to test the waters and the subsequent positive outcome could influence content creators' strategies, encouraging them to explore alternative platforms beyond the conventional spaces like YouTube.
As the landscape of social media continues to evolve, influencers and content creators are increasingly exploring new avenues to connect with audiences and monetize their content. MrBeast's financial success on X serves as a notable case study in adapting to changing digital landscapes and maximizing revenue opportunities in unexpected places.
